How I think about what I do
My philosophy
I believe that to do good work, we have to focus on doing it simply and openly. I believe that so strongly that I wrote 40,000 or so words on the subject and published it as a book: good.simple.open.
My objectives
I want my content to be:
1. Accurate
The first obligation of all content is its accuracy.
2. Brief
I respect my audience’s time.
3. Clear
Useful content creates understanding with the fewest words.
4. Friendly
I speak to my audience as fellow humans who deserve kindness.